Ok, let's talk about us.
Not a 100000000 products changing each season.
Creations with meanings and narratives that never go out of trends.
No user behaviour monitoring, no terms and condition because we interact with humans.
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No brand can be since there's static state or finish line.
Our focus is on circularity and how we can keep materials and resources locked in instead of going back to nature to get more.
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Even though we have these certifications, the truth is they’re expensiiiive. Admin and annual fees plus all the “assessment” costs can break anyone’s back especially ours (we got a thin back). For us the real certification comes from our audience and our transparency with them.
We don’t confuse our friends and family to read a 20-page policy to show them we care about human lives. In plain English, we describe where the pieces are made and the reason behind it. Quality is very important but nothing is above human lives so we make each action assuming it’ll be underneath the search bar of Google.
Better because it spends a few seconds talking about the features and a whole lot on the meanings of the creation being announced.
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