Tired of clutter
Longing for meanings

Ok, let's talk about us.

Simple complexity

Not a 100000000 products changing each season.
Creations with meanings and narratives that never go out of trends.

We eat em but don’t use em

No user behaviour monitoring, no terms and condition because we interact with humans.

We’re not sustainable

No brand can be since there's static state or finish line.
Our focus is on circularity and how we can keep materials and resources locked in instead of going back to nature to get more.


in Milan

in Paris

in London

in Tokyo

in New York

in Vancouver

on Earth

Confession time

Even though we have these certifications, the truth is they’re expensiiiive. Admin and annual fees plus all the “assessment” costs can break anyone’s back especially ours (we got a thin back). For us the real certification comes from our audience and our transparency with them.

We hate sugarcoding the production

We don’t confuse our friends and family to read a 20-page policy to show them we care about human lives. In plain English, we describe where the pieces are made and the reason behind it. Quality is very important but nothing is above human lives so we make each action assuming it’ll be underneath the search bar of Google.

Follow meanings
Ignore trends

Because the opposite never works

Keynotes, but better

Better because it spends a few seconds talking about the features and a whole lot on the meanings of the creation being announced.

You'll regret this, because this got you one step closer to our cult and like other cults the closer you get the more dangerous it becomes. Sketchy stuff.
This is awkward. It's not your problem and not ours either, it's John's. "Who's John?" you ask, the truth is we don't know which is why this is awkward.