THE CIRCLE

Our sacred cult

Icon of The Circle which is a meaningful fashion cult

Cult of living meaningfully

It's a riff on the cult-way people look at fashion and keep accumulating clutter & following trends.

No discount or offers

It's not a "royalty program" and you get $0 out of it, it's a cult built to create meanings instead of letting clutter take over.

Meaningful content

Things made to help us change because there's too much clutter and too little intentional living.

It's a belief

If you're just looking for premium products, we want you to save a few minutes of your life and close this tab.

Access to creations

Creations are everything we create, and sometimes they aren't exactly what you expect from a fashion brand.

Narrative extensions

In our world trends are replaced by narratives that live on and help us grow along the way. Like a new OS version for each creation.

Real connections

No platforms, No names. From us to you, no middle person collecting data or spying on the connection.

From

To

Trapped in Clutter

Freed by Meanings

THE CIRCLE is launching Nov 2023

We’ll use this email to track you down, spam you and find a way to stop you from unsubscribing. Or maybe we'll just use it to notify you when THE CIRCLE is up.

Check your inbox or don’t.
This is awkward. It's not your problem and not ours either, it's John's. "Who's John?" you ask, the truth is we don't know, which is why this is awkward.
Or maybe check if your email is right.

Ready to join your first cult?

Our bodies are sacred so only a cult can dress them properly
This is awkward. It's not your problem and not ours either, it's John's. "Who's John?" you ask, the truth is we don't know, which is why this is awkward.
Or maybe check if your email is right.
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  • The creations
  • Oooh it's coming