International Women's Day... Celebrate it the right way

Brands celebrate international women's day, but often in the wrong ways.

New collections, shopping themes, discount codes and sales...  As if it's International Shopping Day!  

But discounts and collections aren't about women... they're about businesses, and only put more pressure on garment-working women.

But We can't exploit some women to celebrate others.

Let's celebrate Women's Day the right way!

Let's celebrate those who never get celebrated.

March 8, 2022


It used to be done by newspaper and then TVs, but now it’s mostly social media.

It's not only the platforms that have changed but who gets to amplify their voice.

Arguably social media has more transparency and audience engagement, but those influencers who are just monetizing their audience sometimes don't seem to care about the power of their amplification.

Amplified greenwashing and false ads damage the influencer, people, and our culture for a long time to come.

March 3, 2022

Child labour, A Tragedy of Fashion

What a sad story is child labour in fashion.

We smile when buying new clothes, but somewhere else in the world, children cry while making them.

We don't support this tragedy, but it doesn't mean that we're not contributing to it.

But here's the good news: we can change this together.

We can change this if we demand transparency, support brands that are doing right, and stand strong against wrongdoers.

It's on us to take action, and the only question remaining is: Would you?

March 2, 2022

Womens' History Month

It started over a century ago.

It was first only one day. One day turned into a week, and the week turned into a month.

Well, I think it's now time to make it a full year.

Imagine, every year could be Women's History Year!  

Actually, every year should be Women's History Year!

March 1, 2022

Work Is Not Over (BHM edition)

Black History Month is over, but our work is not.

February is a reminder, a wake-up call, and a symbol. But it's also much more than that.

More than an opportunity to celebrate Black history and culture, BHM is about learning how to and making a commitment to celebrating them all year-round.

BHM is a one-month class, followed by an 11-month project.

Now, are you ready to ace the project?

February 28, 2022

Sustainability vs. Humanity

Sustainability matters, but why?  What's the point of it?

When I think about it, my short answer is: so all human beings, now and in the future, can live a good life.

Then I think: What is sustainability without humanity?  Does 'eco-friendly' matter more or 'humanity-friendly'?

Think about it, what's the point of making the most 'sustainable' handbag in sweatshops?

For me, humanity, ethics and people's rights (aka social sustainability) come first, and everything else comes next.

By the way, Who Made Your Bag?  

February 27, 2022


It's either sustainable or not.

The issue is that if it's not, they still have to find a way to sell.

So that's how they make it sustainable(ish).

We deserve better not better(ish).
And our planet needs changes now not now(ish).

February 26, 2022

Workers' Rights: Out of Sight, Out of Mind

The biggest difference between environmental and social sustainability is who sees and feels them.

Everyone cares about carbon emissions because everyone notices climate change one way or the other.

But when it comes to workers' rights, unless you live in a few poor countries, you'd have no idea what's happening to workers.

And that makes the progress slow.

The key is education. The more we know, the more we care, and the more we do.

February 24, 2022

Indirectly Guilty

In its most direct form, we can help our planet by planting trees, or we can harm it by setting forests on fire.

But indirectly, there's much more. Every decision, action and movement has consequences, from what we eat to what wear.

Indirectly, Wearing a Patagonia can make us an 'environmental champion', and buying a SHEIN can make us 'indirectly guilty' of labour exploitation.

We make thousands of decisions per day, and we decide what consequences we support.

February 23, 2022

Learning & Commitment

Every February starts with talks of Black History Month.

Meetings start with acknowledgements, promises are made and, sometimes, actions are taken.

Then February passes, promises fade, actions stagnate, and problems re-appear.

But why? Maybe we got the point wrong?

BHM is not only about actions or donations. It's about learning and committing. Learning why it matters and committing to action.

Let’s learn, commit, and make every month BHM.

February 22, 2022

"Forever Fashion"

A new industry-wide greenwashing?

"Forever Fashion" is a term most of the Fashion industry is using to "combat" climate crisis.

The idea is that if trends become timeless, then the outfits will be kept longer to help the crisis.

Except this push for "forever wardrobe" entices people with already overflowing wardrobes to buy yet more clothes and products.

Timeless items have always existed.

But trends have not.

Let's eliminate what’s not working in Fashion.

February 21, 2022

Nothing Without Transparency

Sustainability without transparency is a myth.

Ethicality without transparency is a myth.

Any good without transparency is a myth.

It's good to ask 'if' a brand is sustainable, but it's better to ask 'how' it is sustainable.

Demand Transparency.

February 20, 2022

Air Jordan Dilemma

The purpose of fashion has changed over time.

It's gone from things we need, to things we want, and finally to things that we don't even want, but society forces us to have.

Just like Air Jordan sneakers. Most of us know someone who doesn't even like them, but wears them because they're trendy and cool.

Next time something caught your eyes, think clearly if it's a need, a want, or just a trend!

February 19, 2022

Don't Jump! (Action Bias in Fashion)

Soccer goalkeepers save twice penalties when they stay in the centre. Yet, 95% of the time, they jump.

They're trapped in "Action Bias", preferring harm caused by action to the lesser harm caused by inaction.

And we show the same bias everywhere, including fashion.

We realize our wardrobe is not sustainable, and we jump to 'act' by throwing them away and shopping for sustainable ones.

And just like that, "Action Bias" takes over.

Maybe we can try the inaction this time. Maybe we can just stop shopping.

February 18, 2022

Carbon Offsetting Is Complicated

Carbon offsetting is complicated.

Some say it's the key to achieving net-zero emissions.

Others say it opens the biggest greenwashing scheme for companies.

And the reality is that it can be both. It just depends on how and where it's being used.  

It's up to us to look closely and judge.

February 17, 2022

Fashion & Deforestation

Deforestation is the root of the Climate Crisis.

Harmful materials
Untreated waste

Are some of Fashion's significant contributions (directly and indirectly) to global deforestation, but how can it stop?

Working with bio-based (zero plastic) vegan materials, Following meaningful/slow fashion and reforestation (tree planting) are big parts of the solution.

Those are what we do and fight for every day at SEGAN.

February 16, 2022

Fashion weeks (Unpopular opinion)

They happen all over the world.

But what's the purpose?
Why does it seem to be centred around trends?
And what would happen if they stopped happening?

The power of Fashion is to tell stories but somehow it has become all about what's new and trendy.

We can make the fashion weeks about meanings and connections.

February 15, 2022

Social media & Transparency

Social media is a great way to learn about brands and hold them accountable.

It's also a great place to waste many hours and fall for empty claims and greenwashing.

Social media has undoubtedly helped transparency, but you still need a fair amount of research.

Do the research for the future of our planet.

February 14, 2022

Donate Responsibly

If someone's thirsty, you wouldn't dump a tub of water on them. Instead, you'd hand them a glass of water.

Clothing donations are Just like that.

Donating clothes to developing countries is great, but drowning them in useless clothing piles isn't.  

Sometimes, less is more.

Donate Responsibly.

February 12, 2022

It's Your Decision

It's your decision which item you choose, which style you like, or which colour you desire.

But there are Gender Categories.

Gender categories can make decisions easier, but can also restrict them and exclude you from what you truly like.

Don't let categories decide for you.

Remember, It's Your Decision.

February 11, 2022

Walk the talk

If you want to hold a sign saying "Stop Shaming Outfit Repeaters", then at least make sure you have one repeated outfit yourself.

Just like you don't talk about how bad red meat is for you if you eat at a steakhouse every day.  

Walk the talk... Otherwise, it's better not to talk.

February 10, 2022

Break The Cycle

Fast fashion runs on a simple cycle:

Brands make it. Consumers buy it.

Brands make more. Consumers buy more. ...

But it takes only one side to break this cycle.

Brands will never break the cycle.

Would you?

February 9, 2022

How much is enough?

Knowing this answer helps us make better decisions.

When it comes to fashion, enough never seems to be enough.

In only one generation, how did we go from a small wardrobe with pieces we liked to an ever-changing one that we almost don't recognize half of it?

Asking helps us realize the problems.
And perhaps, maybe, probably (hopefully) solve them.

February 8, 2022

Let's start with talking

If you're reading this, you most likely know the issues in the fashion industry.

Let's start with talking about them.

One of the events where you can share your thoughts and hear from activists and others is UBC Sustainable Fashion Week, happeing virtually from Feb 7th to 11th 2022.

Keep caring and learning.

February 7, 2022

Modern slavery

It exists and the shocking fact is that we all have contributed to it without (or maybe with) knowing.

Who knew what we wear and carry could enslave people thousands of miles away from us.

We can't see them, but let’s at least acknowledge their existence and sufferings.

February 6, 2022

Who paid the price?

Only because something is cheap, doesn't mean that it was easy to make.

Maybe someone else, somewhere else, has paid the price.

The question is: who has paid for it? and how?

February 5, 2022

Dare to Care

When it comes to sustainability, there are 3 types of companies. Those that

1. Dare to Care

2. Pretend to Care

3. Too big to care

We can't always choose what companies do, but we can always choose what companies we support.

February 4, 2022

"It's only one more product" Said 8 billion people

We're all guilty, and accepting it helps us get started on building back our future.

We're all guilty of overconsuming sometimes.

Guilty of supporting the wrong companies sometimes.

Guilty of not caring sometimes.


This list can go on forever and the "sometimes" might be more like "almost always", but to solve the issue, we need to realize it exists first.

Let’s realize there's a problem and we have control over solving it.

February 3, 2022

Apologies are not enough

Movies are too romantic. All it takes to make things right is a simple apology.

But real life is different.

The path to harmony starts with an apology, but it gets nowhere without action.

The fashion industry has apologized a lot to the black communities, but acted too little for them.

It's time to Act. Apologies are not enough.

(in honour of Black History Month)

February 2, 2022

What's in the center?

In fashion shows, it seems to be the trend, and some people can't imagine a fashion show with no trends.

What if we put meanings at the center?

Stories about artisans, materials, processes and the inspirations behind each product or collection.

Let's question the norms because what's put in the center changes the game.

February 1, 2022

Commitment dilemma

We all know people who start, but who actually keeps going?

Whether it's starting a sustainable fashion project or simply trying to make more conscious purchases, it seems hard to keep a good habit.

There's no secret recipe for it, but knowing whom you're doing it for helps. It might be you, your community, a loved one or every living thing on the planet.

Knowing the why is the key.

January 31, 2022

Who are they fooling?

Customer satisfaction is a big deal. But not everyone gets it right.

Some companies choose to be genuinely good, use superior materials, train expert agents, spend time with customers, and get better every day.

Some others try to get it right, but not enough. They need better planning, more resources, or a different focus. They still have a chance to succeed.

Then there are the shortcut-seekers and corner-cutters. Those that greenwash, lie to customers, block negative reviews, and underpay their people. As if they can twist the realities and fool us, forever.

But you will know the truth sooner or later. And the decision will always be yours.

Who do you support?

January 29, 2022

What is fashion to you?

Fashion has existed as long as human beings have. We can't separate fashion from our lives, nor could our grandparents and their grandparents (and the list goes on), because fashion always had a purpose in our lives.

But the purpose is different for each of us. It could be simply because we need clothing to walk around in the freezing winters and scorching summers. Or because of how we see ourselves in the world, want to express ourselves, and fit in with that group that we admire. Or maybe you have other reasons.

But whatever the purpose is for you, be honest with yourself about it. Why do you want that next fashion piece? Is it because of yourself? Does it make your life better? Does it help you be what you want to be? Or, do you want it because that person on TV had it?

I'd think twice before clicking on that "Buy Now" button.

January 28, 2022
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