Customer satisfaction is a big deal. But not everyone gets it right.

Some companies choose to be genuinely good, use superior materials, train expert agents, spend time with customers, and get better every day.

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Some others try to get it right, but not enough. They need better planning, more resources, or a different focus. They still have a chance to succeed.

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Then there are the shortcut-seekers and corner-cutters. Those that greenwash, lie to customers, block negative reviews, and underpay their people. As if they can twist the realities and fool us, forever.

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But you will know the truth sooner or later. And the decision will always be yours.

Who do you support?