A new industry-wide greenwashing?

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"Forever Fashion" is a term most of the Fashion industry is using to "combat" climate crisis.

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The idea is that if trends become timeless, then the outfits will be kept longer to help the crisis.

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Except this push for "forever wardrobe" entices people with already overflowing wardrobes to buy yet more clothes and products.

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Timeless items have always existed.

But trends have not.

Let's eliminate what’s not working in Fashion.

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