"Forever Fashion"

A new industry-wide greenwashing?

"Forever Fashion" is a term most of the Fashion industry is using to "combat" climate crisis.

The idea is that if trends become timeless, then the outfits will be kept longer to help the crisis.

Except this push for "forever wardrobe" entices people with already overflowing wardrobes to buy yet more clothes and products.

Timeless items have always existed.

But trends have not.

Let's eliminate what’s not working in Fashion.