Soccer goalkeepers save twice penalties when they stay in the centre. Yet, 95% of the time, they jump.

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They're trapped in "Action Bias", preferring harm caused by action to the lesser harm caused by inaction.

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And we show the same bias everywhere, including fashion.

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We realize our wardrobe is not sustainable, and we jump to 'act' by throwing them away and shopping for sustainable ones.

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And just like that, "Action Bias" takes over.

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Maybe we can try the inaction this time. Maybe we can just stop shopping.

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