It used to be done by newspaper and then TVs, but now it’s mostly social media.

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It's not only the platforms that have changed but who gets to amplify their voice.

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Arguably social media has more transparency and audience engagement, but those influencers who are just monetizing their audience sometimes don't seem to care about the power of their amplification.

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Amplified greenwashing and false ads damage the influencer, people, and our culture for a long time to come.