It used to be done by newspaper and then TVs, but now it’s mostly social media.

It's not only the platforms that have changed but who gets to amplify their voice.

Arguably social media has more transparency and audience engagement, but those influencers who are just monetizing their audience sometimes don't seem to care about the power of their amplification.

Amplified greenwashing and false ads damage the influencer, people, and our culture for a long time to come.